Community Partnerships

Blue Cross Blue Shield of Michigan believes that corporate giving is not enough. We build partnerships with organizations that share our vision of a healthier Michigan.

Grassroots initiatives help us target community health issues and disparities. They are part of our broad effort to make Michigan healthier.

Body and Soul Blue Challenge

African-American congregations compete against each other for better health by promoting and tracking healthier eating and walking for exercise. Our partners are churches in Flint and Grand Rapids and the American Cancer Society.

Learn more about the Body and Soul Blue Challenge.

Man Up! Let's Talk Health

In partnership with 100 Black Men of Greater Detroit, Inc., the goal is to increase prevention measures, especially prostate cancer screening. Member volunteers visit barbershops, community centers and other sites where men typically talk informally with peers. The idea is to promote disease prevention in comfortable settings for men.

Learn more about the Man Up! Let’s Talk Health campaign.